"Just be creative, do what you love to do, and just go for it!"- Valerie, owner of OMG Bake Shop
By Monika Sharma
On Friday, February 12th, the Sabres Social Club of Sandalwood Heights hosted their very own virtual cookie decorating class. Special guest Valerie, who owns OMG Bake Shop, was able to guide participants into the step-by-step process of decorating and taught them how to do it effectively and efficiently. Although this might sound like an easy task, it definitely took patience, creativity, and words of encouragement from Valerie, teachers, and the students in attendance.
An hour and about 45 hilarious “dad jokes” later, Valerie explained that what started out to be a hobby quickly bloomed into a business after friends encouraged her to sell her treats. Her daughter, whose initials are O.M.G, is an inspiration to her craft, and while on maternity leave with her she was able to bake and pursue her business.
Over the past year, local businesses began to suffer due to the pandemic and lockdown procedures put in place, restricting communities to shop at exclusively big-box stores. As time went on, customers began to get more creative with their purchases, and instead of feeding into stores like Walmart or Costco (that essentially robs business owners of their products), some would purchase treats for drive-by birthdays or loot-bags filled with Valerie’s desserts to drop off gifts to loved ones. Valerie states that early on into the pandemic it was difficult from the sales perspective, but as the pandemic played out it got much better.
For those young entrepreneurs wanting to start out at home, or those looking to hear some advice on what a typical day in the field of business is, then Valerie’s response might just provide some insight into what you’re looking for. She says, “just be creative, do what you love to do, and just go for it! I mean I always in the back of my mind loved baking, but I never wanted to push myself to make it a business but then I just did it. Sometimes you know you have to go with your gut and follow your dreams.”
Those in attendance were able to learn new decorating and piping techniques, catch up with peers, and decorate some beautiful cookies! If you want to support a local business or are interested in trying out custom cakes, cupcakes, or cookies made with natural ingredients for special events, then check out Valerie’s Instagram page @omgbakeshop.
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